
One shopping place I still have to mention here is Express Bus Terminal. It was just a few subway stops away from us but somehow we never visited there, not before the professor we had lunch with told us about the underground shopping street there. We went there during the last week with my roommate and it's a good thing we did! The underground shopping street there is alltogether a little over a kilometer long, full of clothing, decoration and flower shops with quite cheap prices. I found a blouse and pants there, 10,000W (about 9€) each. The station also has a huge fancy shopping mall next to it, one we didn't explore that much, besides the typical Etude House haul for some cosmetics. After that we felt like we needed some fresh air and walked to Gangnam station. Keeping in with the theme of doing new things, we finally took the time to wait in line for Shakeshack, and American fast-food chain restaurant that neither of us had tried before. Apparently when something becomes a trend in Korea it happens fast and in full force. At the same time the trend might go away as quickly as it was born. It is actually more of a fad. In Gangnam there is a long line to Shakeshack all day, from before it even opens around 11am, until the evening when it closes, and seats are hard to find once inside the restaurant and already waiting for your food. However it was nice to try it and the burger was actually pretty good. I heard something similar happened earlier with a Taiwanese cafe chain called Gong Cha in Korea, there was a huge hype around it that suddenly just died out. This is something a marketer could benefit from with the hype and large momentary profits, although it also creates a challenge when the life cycle of a product or service is short.















